Nowadays, if you want a successful web marketing campaign, you need to invest more than superior content. When it comes to Facebook marketing, your success will be driven by distribution as much as it is powered by content. So how do you reach more Facebook users – and we don’t mean just anybody but your TARGET audience- to show your content?
Here are five ways to take your Facebook advertising campaign to the next level:
1.Prioritize your existing customers.
The more relevance an ad has to a prospect, the more likely it will be clicked. Therefore, you should always concentrate on your existing customers first. Like they always say, keeping old customers comes easier than bringing in new ones. According to research, Facebook Custom Audiences can lead to soaring ROI. So rather than exploring uncharted waters, start with the audience you have already met and who will probably find your message highly relevant.
2.Bring ads to your fans.
By delivering ads to your fans, you can hike your ROI by up to 35% compared to your non-fans. You might wonder why there is such a wide gap between these two audiences.
they have liked your page, meaning they have indicated an interest in your products or services. Together with your custom audiences, they’re some of the best targets you can have.
3. Make use of Facebook’s Power Editor tool.
Under your Ads Manager, you will find the “Power Editor,” which lets you make ads faster and more effective than ever before. It’s what professional marketers use to bring highly targeted ads, and it’s not hard to learn at all. You just need time to get familiar with it, and then you can use it to gain a competitive edge.
4.Use Facebook’s Graph Search to know more about your audience.
Facebook’s search is so much more powerful than you’d think. Graph Search lets you find people, pages, and posts that are related to your keywords. It’s an efficient way of discovering more potential ad targets.
5.Nail down your target demographics using Audience Insights
By using Audience Insights, you can know more about all Facebook users, users who are presently connected to your page, and even specific users if necessary. Check the top menu bar next to “Demographics” and you’ll find that Facebook can provide useful information, including the pages liked by your audience, their locations, activities they participate in, their household, and their purchase patterns. If you have yet to trim down your target audience for your Facebook ads, there is no better place to start here.